Factory to Family: The Heartfelt Journey of Family Food Products
Family Food Products has been part of dining tables and lunchboxes for generations. We have started from a small kitchen in Multan to homes across Pakistan and beyond. Our brand carries forward a promise rooted in authenticity, care, and community.
The Spark That Started It All – 1990
In 1990, Haji Abu Bakar, a devoted father and food enthusiast, laid the foundation of Pakistan’s most trusted snacks brand, “Family Food Products”.
He has started this food business with an unwavering principle:
“Don’t offer such food to others if you wouldn’t feed it to your children.”
This philosophy became the policy of our business. With a small snack-making unit and a big dream, he started producing affordable, high-quality snacks for families around the country, always prioritizing their safety, freshness, and taste.
A Legacy Driven by Purpose
Family Food Products is not just a snack brand. Our mission has always been rooted in responsibility:
- To preserve the traditional Pakistani flavors
- To provide clean, halal-certified options for families
- To create opportunities by supporting local farmers & workers
We have expanded our business to various cities, including Multan, Karachi, Riyadh, Birmingham, and Toronto, with the responsibility of providing quality food worldwide. Every expansion was made to ensure the soul of our brand remained intact.
Our journey is a reflection of honest food, heartfelt flavors, and heritage passed through generations in Pakistan.
Our Journey: 34 Years of Serving Families with Flavor & Integrity
Our story is one of steady growth, rooted in tradition, powered by innovation, and sustained by your trust. We have started from a single batch in a family kitchen and now deliver millions of snack packs nationwide and beyond.
1990 – A Humble Beginning in Multan
We have started with five handwritten family recipes, carefully crafted in a modest setup in Multan, Punjab. These early batches were symbols of love, care, and uncompromising standards.
2000 – Birth of the Zia Foods Brand
We established our consumer-facing brand, Zia Foods, making it easier for families to recognize and trust our label at their local stores.
2004 – Expansion to Multan: A Strategic Move
We took a pivotal step and moved our core operations to Multan to get access to:
- The agricultural bounty of South Punjab
- A skilled workforce deeply familiar with food processing
- Improved logistics & nationwide distribution
This move provides a ground to become a staple in snack brands across all 154 districts of Pakistan.
2010 – Healthier Innovations with Food Technology
In 2010, we began investing in modern food science to create authentic flavor snacks more healthily. It included baked items, low-oil options, and hygienic packaging systems.
2015 – Certifications That Reflect Our Standards
We proudly earned:
- Halal Certification
- ISO 9001:2015 (Quality Management)
- HACCP (Food Safety Assurance)
These global standards were reinforced with our commitment to purity, safety, and customer satisfaction.
2020 – Going Global: Entry into Export Markets
We planned to extend our reach beyond Pakistan and started shipping to Gulf nations and select African markets. It will allow overseas Pakistanis and new customers alike to experience the taste of home.
2024 – ZiaMart.pk: Our Official Online Store Launch
We launched our digital mart to keep pace with changing shopping habits and to provide direct access to all our products:
- ZiaMart.pk: Our official e-commerce platform
- FamilyFoodProducts.com: Learn more about our legacy
- ZiaFoods.com: B2B and export-focused information
Now, our snacks can be delivered straight to your door in Pakistan.
A Family Business, Still… at Heart
Even after 34 years, Family Food Products continues to operate with the same family-first spirit. The company remains deeply rooted in its founding values, with every decision reflecting the legacy of care, ethics, and community under the leadership of founder Haji Abu Bakar’s sons and a dedicated management team.
Leadership That Honors Tradition and Embraces Progress
| Name | Role | Core Focus |
| Haji Abu Bakar | Chairman | Ethical, family-first foundations |
| Saif ur Rehman | Director | Tradition-driven innovation |
| Zia ur Rehman | Director | Sustainable scaling & operations |
| Shahid Imran | Managing Director | Global quality with local authenticity |
This team represents the perfect balance between preserving heritage and responding to modern food industry needs, ensuring that every product stays true to the values that built our brand.
What We Believe In & Never Compromise
Our philosophy is simple: what we make for you is what we’d proudly serve to our own families. That principle guides every step of our production process.
Quality
Every batch of snacks is produced with deep attention to taste, hygiene, and consistency. Because we believe food made with love always tastes better.
Integrity
We use wholesome ingredients with honest labeling, without chemical shortcuts, and no misleading claims.
Innovation
We blend traditional flavors with modern techniques and healthier processes to meet today’s expectations.
Sustainability
We’re actively reducing plastic use, powering our factories with solar energy, and sourcing responsibly to protect our environment and future.
Excellence
Our factory runs over 200 internal quality checks across every production line from raw material intake to final packaging.
Safety
Products are prepared in clean-room environments, with full traceability to let you know where your food comes from and how it’s handled.
Where Tradition Meets Technology: Our R&D Spirit
In our Multan-based research and development facility, our chefs, nutritionists, and food scientists work together to evolve classic snacks without compromising their soul.
- Multiple new recipe tests monthly: Exploring better flavors & health-conscious options
- Honest feedback, real improvements: Including low-sodium nimko & baked snacks for kids
- Naturally extended shelf life: Using Himalayan rock salt & traditional herbs rather than chemical preservatives
Our commitment is to continually enhance the quality of your snacks with both heart & science.
Investing in Our People, Not Just Our Products
At Family Food Products, our employees’ dedication and hard work enable us to produce quality snacks, rather than relying on machines or ingredients. That’s why we’ve built a culture of respect, training, and long-term growth for our employees.
People First, Always
- Monthly Upskilling
Every production team member receives monthly training in food safety, hygiene, and even traditional snack-making techniques. - Leadership from Within
75% of our managers and supervisors started as line workers. We don’t just build food here, we build futures. - Inclusive Local Hiring
We prioritise hiring from underrepresented communities to create jobs and empower families.
Safety is Baked Into Everything
We follow strict safety protocols from the field to the final pack. We exceed local standards to give our customers global-grade trust.
End-to-End Food Safety Includes:
- Raw ingredient irradiation to eliminate contaminants
- Metal detection scanning on all production lines
- Microbiological screening to prevent spoilage
- Regular post-market audits to catch issues others miss
We proudly operate under:
- Halal Certification
- ISO 9001:2015
- HACCP Compliance
Our Brands: Two Expressions of the Same Legacy
| Brand | Focus | Examples |
| Zia Foods | Heritage snack innovation | Masala Coated Peanuts, Nimko, Digestive Biscuits |
| ZiaMart.pk | E-commerce and D2C convenience | Entire product range with doorstep delivery |
Both brands reflect the same family values, one delivers to stores, the other to your home.
Shop our entire range here: Browse 200+ snacks, spices, spreads, and more
From Local Kiryanas to Global Pantries
We have started in a small unit in Multan, now delivering our quality snacks to customers across the world without losing our roots.
Our Reach Today:
- 50,000+ retail outlets across Pakistan
- 5-star hotels and cafes featuring our snacks
- 22+ export destinations across the Gulf, Africa, Europe, and North America
- ZiaMart.pk is an official online store for global and local access
Looking Ahead
We continue to expand, and our commitment to food made with honesty, heritage, and heart will never change.
“While our reach has become global, our heart remains in the kitchen where it all began.”
From Our Family to Yours
Thank you for welcoming Family Food Products into your homes, hearts, and habits. You’re tasting more than a snack as you’re sharing in 34 years of tradition, care, and flavor.
Ready to enjoy trusted food with a modern touch? Shop the Legacy: Explore the whole collection
Frequently Asked Questions (FAQs)
Are Family Food Products made in Pakistan?
Yes, every product is proudly developed, produced, and packed in Pakistan, with local ingredients, skilled labour, and family-led quality control.
What makes your snacks healthier or safer than others?
We utilise clean-room facilities, chemical-free preservation techniques (such as those derived from Himalayan herbs), and undergo over 200 quality checks, all under ISO, HACCP, and Halal certifications.
Are the prices online higher than in stores?
Not at all. Prices at ZiaMart.pk are the same as retail, with the added benefit of factory-fresh stock, authentication seals, and free delivery on orders over Rs. 1,200.
Are your snacks suitable for children?
Absolutely. We’ve developed kid-friendly recipes with reduced sodium, no harmful additives, and age-appropriate portioning, reviewed by our in-house food scientists and chefs.
